In 1972 Chung Ju-yung won his first ship order with little more than some seaside property and a vision to become a world-class shipbuilder. Today, our founder's determination to "create something out of nothing" exemplifies the indomitable spirit that continues to drive us in our quest for excellence.

We aspire to be a 'Global Leader', sailing into a brilliant future. The first part of our vision emphasizes our determination to consistently deliver unrivalled products and services. We are also committed to delivering superior satisfaction to our customers, more rewarding careers for our employees, and greater value to our clients.
One of our key objectives over the next four years is to increase our operating profit margin to over 10% by making profitability the focus of our sales and business strategies. The following five strategies will play an important role in helping us achieve our ambitious goals.
1. Optimize Business Structure
- Make "growth engine" business divisions more competitive, technologically advanced, and profitable.
- Establish positions in business fields with sizeable markets and high growth potential.
- Leverage core competencies to enter new business and exit low-profit, marginal businesses.

2. Maximize Global Competitiveness
- Develop bases around the world for production, sales, and R&D.
- Establish regional headquarters in major markets.
- Establish a global network linking regional headquarters with each other as well as global headquarters.

3. Develop Advanced Technologies
- Make major product lines leaders in their global markets.
- Enhance core technologies to higher levels.
- Strengthen collaboration between R&D centers and business divisions.

4. Build Efficient Production Systems
- Streamline and maximize the efficiency of existing facilities.
- Improve quality and productivity by automating facilities.
- Create efficient and integrated management systems.

5. Create Innovative Business Practices
- Increase outsourcing of low-value-added business and operations.
- Maintain flexibility in resource utilization for facilities, people and funds.